harold jonas phd sobrlife


Founder & CEO

Beginning in 1999, Harold Jonas, Ph.D., LMHC, CAP founded and formed Sober Network® Inc., and each of its related digital properties, and continues to serve as CEO to this day.

Doctor Jonas’ decades as a pillar of the South Florida recovery community and groundbreaking work as a practicing therapist allow him a unique vantage point from which to shatter the stigma around addiction.

With SOBRLIFE Clothing, his efforts at the promotion of a recovery lifestyle have merged with the fashion and style of South Florida. Alongside its Hope Fiend and SoberVerse collections, SOBRLIFE seeks to usher in a new acceptance of sobriety with fresh and clean looks suitable for all!



Brand Engagement

Michael has more than three decades of experience in branding and brand storytelling and has worked with major marketing agencies and brands across the United States and the globe.

Michael is well known for his creative process and insightful strategic thinking, leading to multiple awards. His expertise encompasses lifestyle behaviors as applied to audience engagement and conversion. 

Currently, in a landscape of evolving technology, Michael creates engagement and opportunities vital for the Sober Network and SOBERLIFE. He can be reached by email at

Heather Oister


Coordinator of Educational Services

Heather is a dedicated administrative professional specializing in educational offerings. While initially in the auto industry, she has brought her talents and skills to the SoberVerse with work on the emerging recovery coaching program.

Heather has worked with Dr. Jonas for nearly a decade, and her current focus is on our Recovery Coaches Program.

Her driven, exceptional work ethic and positive attitude are an asset every day as she expands and refines the online school curriculum and provides liaison services to new and current students as well as alumni.

eric reinach sobrlife bio pic


Content Manager

Originally hailing from Maine, Eric developed a passion for creative expression at an early age. As the son of mental health professionals, he grew up steeped in the language of the DSM, and now works to translate the more clinical aspects of behavioral health into resources that meet the needs of a wider audience.

His journey into the world of content creation has been marked by a commitment to authenticity and a deep understanding of the recovery community’s unique needs.

At SOBRLIFE Clothing, we celebrate recovery as a journey worth embracing, and Eric plays a vital role in magnifying that celebration through his passion for storytelling.

Ross Stretch


E-commerce Manager

Meet Ross Stretch, hailing from Kelowna, British Columbia, often acclaimed as the “Palm Springs of Canada” for its breathtaking landscapes and vibrant lifestyle. Growing up surrounded by the picturesque valleys and pristine lakes of this sunny haven, Ross cultivated a profound appreciation for nature’s beauty and the immense potential within each individual, particularly through his journey of recovery.

As the E-commerce Manager steering the digital marketplace of SOBRLIFE Clothing, Ross combines his personal passion with professional prowess to offer an unparalleled shopping experience. Collaborating closely with product teams, logistics, and customer support, Ross is committed to a seamless and satisfying customer journey.

His keen insight into market trends and customer preferences keeps SOBRLIFE at the forefront, offering products that truly resonate with individuals dedicated to their recovery path.

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Social Media Manager

Meet Crystal Sinopole, the Social Media Manager driving the digital presence of SOBRLIFE Clothing, your ultimate destination for recovery lifestyle apparel. Beyond the digital realm, Crystal collaborates with influencers, ambassadors, and recovery advocates to amplify SOBRLIFE’s mission.

Her authentic connections with our audience foster a community where individuals feel seen, heard, and celebrated.

In her role as SOBRLIFE’s Social Media Manager, Crystal Sinopole is not just overseeing online content; she is actively contributing to the creation of a supportive space for those embracing a lifestyle of recovery and empowerment.