Drown the Stigma: Redefining Sobriety with SOBRLIFE WATER
Get Wet With SOBRLIFE! A Message and Movement in a Bottle
What’s the first thing that comes to mind when you think of sobriety? Recovery? Mental health? Bravery? Accomplishment? Yeah, these are all good (and true).
But for many, sobriety comes with perceived (and real) judgments, assumptions and social pressures from others that’s a heavy load.
SOBRLIFE is ready to help drown the stigma around mental health and recovery. Our artesian water is more than just a great way to stay hydrated and healthy; it’s a movement in a bottle.
Let’s get wet and dive into how our SOBRLIFE Water, founded by Harold Jonas, PhD, is making waves in recovery awareness with the slogan “Drown the Stigma.”
Redefining Sobriety, One Bottle at a Time
When you get and stay sober you know how fast the questions from outside (and supposedly well-meaning) observers start to come.
“Why aren’t you drinking?” “Are you in recovery?” “Is something wrong?”
This all too common set of questions around not drinking doesn’t just make for an awkward conversation—it’s an invisible wall that keeps people from understanding substance misuse and those who choose to be in recovery.
SOBRLIFE Water is based on the idea that your choice to stay sober shouldn’t be questioned, shamed, or pitied.
It should be celebrated and supported and put out in the open to support others.
Every bottle of SOBRLIFE Water says: Sobriety isn’t a compromise and it’s not something to hide.
It’s a conscious, life-affirming choice. By seeking to “Drown the Stigma” SOBRLIFE is changing the conversation one sip at a time.
The Man Behind the Movement: Harold Jonas, PhD
At the heart of SOBRLIFE is Harold Jonas, PhD (aka Dr J) a recovery community advocate for over 35 years.
With a background in behavioral healthcare and many years of experience working with people in recovery, Dr. J knew sober choices came with unwarranted judgment.
As someone who wants to lift up those around him, Dr. J created a product that could be a practical hydration choice and a message that would embody and support the movement.
SOBRLIFE WATER was his answer—a way to “Drown the Stigma” around sobriety by creating a space where choosing sobriety feels as natural as drinking water to stay healthy.
Drowning the Stigma: More Than Just a Slogan
“Drown the Stigma” isn’t just a cool phrase; it’s the core of SOBRLIFE’s philosophy.
When you see “Drown the Stigma” on every SOBRLIFE bottle it’s a declaration that sobriety is a powerful and achievable choice, not a compromise.
Every bottle of our healthy artesian water opens up conversations around sobriety with the goal of replacing judgment with the understanding that recovery is not only possible it’s alive and all around us!
We know the stigma around sobriety makes social situations complicated.
By putting our message “Drown the Stigma” front and center for the world to see we’re saying sobriety is a valid, respected, and to-be-celebrated choice.
Beyond the Sober and Sober Curious: A Drink for All
In a world of drinks and products for a drinking culture, SOBRLIFE WATER is a refreshing alternative to our growing social sobriety.
You’ve seen it in the news and know the truth: sobriety is a growing trend as more people are into wellness and mental health.
SOBRLIFE Water wants everyone considering a better way of life to do so out loud and without explanation.
Whether you’re having SOBRLIFE Water at a party, a family gathering or a solo night in it does more than quench your thirst it helps grow and support the recovery community.
Why We Need SOBRLIFE Water
SOBRLIFE Water gives you the freedom to make those choices by offering an option that feels as cool and satisfying as any other drink.
For people in recovery or wanting to reduce their drinking SOBRLIFE Water is a stylish stigma-free option.
Every sip of SOBRLIFE is a step towards normalizing sober choices and we’ll say it again: Drowning the Stigma!
The SOBRLIFE Community: SoberCoin Rewards and More
One of the best parts of SOBRLIFE is the community it’s creating. With SOBRLIFE Water now along with SoberCoin Rewards and our full recovery apparel line the whole collection is a way to share your recovery out loud and be supported.
It’s not just about the product; it’s a movement of people from all over the world who believe life without alcohol and drugs is worth living.
By supporting SOBRLIFE Water and SOBRLIFE you’re making a difference; helping to replace judgment with support bottle by bottle.
Whether you run a clubhouse or sober cafe and want ten cases, or you are ordering a single case to get started quenching your thirst for recovery out loud, we provide our water at an exceptional value:
Wholesale order – inquiries are welcome!
Join the Movement: Drink SOBRLIFE Water
If you’re in recovery, a wellness enthusiast, or just someone looking for an alternative to drinking those basic bottled water brands, SOBRLIFE Water is here for you.
Every bottle is a little drink of proof that sobriety isn’t something to be ashamed of. It’s a choice that’s as valid as any other (and we think a lot more!).
So next time you reach for a drink grab a SOBRLIFE Water. Let’s Drown the Stigma, together!